.jpg)
Digital storefront
Showcase Frames Upfront
Everything starts with a professional website that puts your frames front and center. We handle all the technical details - migrating your existing site or creating a new one using our proven templates. Your inventory syncs automatically, updating daily to show what's in stock. Give patients the same modern browsing experience from major retailers without the enterprise price tag.
patient engagement
Build Pre-Appointment Interest
Keep patients engaged with your practice instead of competitors. Setup is simple: We connect to your practice management system and automate everything. Patients receive personalized invitations to browse frames before appointments, leading to more prepared buyers. Your staff can see what interests them, making the in-office experience smoother and sales easier.
.png)
Practice growth
Sell More Eyewear
Turn your digital presence into measurable revenue. Once connected, you'll see precisely how online engagement impacts sales. You can track reduced walkouts, increase capture rates, and make smarter inventory decisions based on patient behavior. Most practices see results within the first month.
SOLUTIONS
How Independent Practices Grow Using Optify
Your complete digital hub for optical growth.
54%
of revenue comes from product sales
80%
of eyewear buyers say they will browse eyewear online before buying glasses
75%
of Warby Parker customers browse their website before buying in one of their stores
$500K
estimated missed optical revenue walking out the door each year
Why Show Your Optical Online?
Jennifer B.
Lead Optician
“A lot of patients that we get in our practice are elderly and they're not too tech savvy, so to actually see them going online and picking out frames is kind of neat and just gets the job done faster.”
Dr. A.
Optometrist
“Our optical team loves Optify. Before the patient is even seen by them, they already have an idea of what brands the patient likes, what price point, and what style. So it definitely helps to speed up the frame selection process.”
Cameron B.
Optician
“Giving patients the ability to see our inventory and see the styles and brands and the quality of frames that we carry before they even step foot in our clinic, I think it’s very special. It creates a bond with us and the patient before they even walk in.”
Trusted by Independent Practices to Drive Patient Engagement and Optical Sales
Optify helps you drive optical sales with a website that integrates eyewear inventory. Showcase your frames online, reduce digital walkouts, and give patients the browsing experience they expect before their appointment.
Industry Partners and Integrations
Level the Playing Field with Major Retailers
Retailers Spend Millions to Build Their Digital Presence
LensCrafters and Warby Parker know 80% of patients browse frames online before buying. They've invested heavily in their digital experience to capture these sales.
Now You Can Have the Same Capabilities
Optify gives you the same modern digital experience without the enterprise price tag. Your patients get the online browsing experience they want, and you keep the sales in your practice.
Simple Setup
We handle all the technical details - migrating your existing site or creating a new one using proven templates. Your frame inventory syncs automatically.
Smart Engagement
Keep patients connected to your practice with automated messaging that showcases your frames at the perfect time.
Measurable Results
See exactly how your digital presence impacts revenue. Track reduced walkouts, increased capture rates, and growing optical sales.
What You Get
Professional Website
Complete website with live frame inventory integration
Virtual Try-On
Modern browsing tools for enhanced patient experience
Automated Communications
Smart patient engagement and notifications
Multi-Location Support
Manage multiple locations seamlessly
Inventory Sync
Always up-to-date inventory information
ROI Tracking
Measure the impact on your bottom line
Professional Website
Complete website with live frame inventory integration
Virtual Try-On
Modern browsing tools for enhanced patient experience
Smart Communications
Automated patient engagement and notifications
Multi-Location Support
Manage multiple locations seamlessly
Real-Time Sync
Always up-to-date inventory information
ROI Tracking
Measure the impact on your bottom line
What You Get
