Understanding Optical Consumer Purchasing Behavior
This quick guide explores key influences and offers strategies to improve patient satisfaction and increase sales.
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2 min read
The Virtual Assistant for Opticians
In managing your optical, you're likely grappling with time-consuming appointments, inefficiencies, and missed sales opportunities. These...
3 min read
From Shelves to Screens: Transforming Your Glasses Inventory Online
When was the last time you visited a store before shopping their selection online? Take Home Depot, for example. Instead of wandering...
3 min read
The Secret to Keeping Eyewear Patients Coming Back
Elevate brand engagement with Optify's cutting-edge optical software solution. Explore now!
5 min read
From Optician to Sales Pro: How to Transform Your Team for Increased Revenue
Learn practical tips on how to turn your optician team into sales experts and boost your revenue.
2 min read
Eyefinity and Optify Announce Strategic Partnership
March 8, 2023 RANCHO CORDOVA, Calif. – Eyefinity®, a VSP Vision™ company and leader in practice management and Electronic Health Record...
5 min read
Case Study: How St. Paul Eye Clinic Increased Capture Rates with Optify
How St. Paul Eye Clinic increased capture rates within 30 days of launching Optify. Reported by Marcus Becker, Director of Optical Services
2 min read
How to Keep Your Patients Buying Eyewear From You This Holiday Season
This holiday season your patients are already checking out new eyewear online – often through other online eyewear sellers. So how can...
2 min read
3 Ways To Encourage Patients To Use FSA and HSA Benefits At Your Practice
It’s that time of year again when patients with HSA and FSA accounts need to put leftover funds to good use. Eyewear is a popular and...
How to Empower the Optical Staff You Already Have to Increase Capture Rate
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