The Digital Storefront Boosting My Practice’s Frame Capture Rate 13% Year-Over-Year
By Laurie Sorrenson, OD, FAAO Optical sales are increasingly challenging with competition mounting from online retailers and big-box...
top of page
2 min read
Roya To Use Optify As Its Optical eCommerce Solution
We at Optify are excited to announce that Roya.com, a professional custom website and content management system (CMS) company, has...
1 min read
eCommerce in Eyecare: Watch Now
Bridging the gap between the patient experience in optometry offices to the digital consumer world with contact lens and optical sales.
2 min read
e-Commerce Trends Every ECP Should Know
Do you have a solid grasp of e-Commerce trends in online optical? Spoiler: the industry is growing fast! Broadly speaking, e-Commerce has...
4 min read
Using Optify and Anagram Prosper Together to Grow Sales
Competition in the eye care industry is only heating up with more online retailers. But what makes them so successful? Well, other than a...
2 min read
The Power of PreShop in 2022
Are you utilizing the power of pre-shop to hit the gas on your optical profits? Giving your patients the ability to customize their frame...
2 min read
eComm & Your Patient's Buying Journey
When do your patients begin their optical buying journey? Hint: it isn’t after their exam. In fact, it’s not even when they first walk...
2 min read
Optical E-Commerce: Kid's Glasses
Are you providing parents with an easy way to buy kids glasses online? Or are they jumping ship to the big-name brands with powerful...
2 min read
Customer Experience for Optical E-Commerce
We can all agree technology is the one of the biggest influences to drive customer buying decisions in recent years. Ease of access and...
How to Empower the Optical Staff You Already Have to Increase Capture Rate
bottom of page