See How Optify Works
Optify connects to your existing EHR, pulls your real frame inventory, and builds a browsable online catalog under your practice’s brand. Patients browse and try on frames before their appointment. Your opticians see what they liked before they sit down. The whole system runs on autopilot once it’s set up.
Up and Running in Days. Not Months.
We Connect to Your Inventory
Your practice connects Optify to your EHR. Optify pulls your frame inventory automatically, every day. New frames you add show up in your online catalog the next morning. Frames you sell disappear on their own.
You don’t photograph anything. Manufacturer images for over 550,000 frames are available in our proprietary catalog.
Works with
EyefinityRevolutionEHREyeCloud ProCrystalPMCompulinkOfficeMate
Covers roughly 75% of independent practices.
Auto-Sync Active
Updated today at 6:00 AM
2,862 frames
EHRDaily sync
Browsing Activity
Frames viewed12
Virtual try-ons5
Favorites3
Your appointment is tomorrow at 2pm. Browse frames before you arrive:
shop.yourpractice.com
Patients Browse Before Their Appointment
Before each exam, Optify sends an automated message directing your patient to your online frame catalog. They browse your real inventory from their phone or laptop, try frames on virtually using their camera, and save their favorites.
No app download. No account creation. The virtual try-on runs in the browser and works on any device. By the time they walk into your office, they already know what styles they like and what price range they’re comfortable with.
15–20% higher average ticket
from patients who pre-shop before their appointment
Your Opticians Close Faster
When the patient sits down, your optician already knows what they browsed, what they tried on, and what they saved. The dispensing conversation starts from “I saw you liked these” instead of “What are you looking for?”
That saves 10 to 15 minutes per patient. Across a full day, that’s hours of staff time back. And because the patient arrives with higher intent, upselling to premium lenses and coatings gets easier.
10–15 min saved per dispense
Hours back across a full schedule
Dispense Time
8min
vs. 22 min avg without pre-shop
Patient arrived with:
3 favorited frames
Mid-range price preference
Prefers rectangular frames
“I wish I would have utilized Optify sooner. Patients love it, my staff love it. It’s a win-win!”
Dr. Jen Wademan
OD
What Setup Actually Looks Like
You don’t need technical skills. Your job is to connect your EHR and share your logo. We handle the rest.
Website
$89/mo
We build your site on a proven optical practice template. You review it, request changes, approve.
1–2 weeks
to go live
Launch
$149/mo
We connect your EHR, configure inventory sync, and build your online catalog. Your onboarding specialist handles the technical details.
2–3 weeks
to go live
Recommended
Grow
$299/mo
Everything in Launch, plus pre-shop messaging, walk-out recovery, and analytics. Dedicated account manager.
2–3 weeks
to go live · dedicated account manager
See It With Your Own Inventory
Connect your EHR, browse your actual frames with virtual try-on, and see what your patients will experience.