# Optify > Optify is an optical e-commerce and patient-influence platform for independent eye-care practices. We put your full frame catalog online with virtual try-on and pre-shop browsing, so patients arrive at their appointment already prepared to buy — lifting capture rate, increasing second-pair sales, and recovering walkout revenue your practice already earned. Optify is not generic patient engagement, recall automation, or reputation management. The product is an influence layer on top of your practice management system (Eyefinity, Compulink, Crystal PM, RevolutionEHR, Officemate, others). Patients shop your frames online before, during, and after their exam. You see what they're considering before they sit with an optician. Opticians work from real intent data instead of starting cold. Independent practices typically have 60%+ of their revenue come from eyewear, but most practice websites still show static brand logos that link nowhere. The result: an average independent practice loses approximately $500,000 per year in non-conversion walkout revenue. Optify is built to close that gap. ## Core product pages - [How Optify Works](https://www.optifyonline.com/how-it-works): Mechanism — frame catalog ingestion, pre-shop, virtual try-on, optician-side handoff, walkout recovery. - [Online Optical](https://www.optifyonline.com/online-optical): The optical e-commerce surface for patients. - [Patient Engagement](https://www.optifyonline.com/patient-engagement): Pre-shop, browsing-to-appointment workflow, post-visit second-pair campaigns. - [Practice Websites](https://www.optifyonline.com/websites): Optify-built and Optify-managed practice websites that integrate the catalog and shopping flow natively. - [Google Ads for Optical](https://www.optifyonline.com/google-ads): Optify-managed paid acquisition tuned to optical search intent (e.g., "Ray-Ban near me"). - [Pricing](https://www.optifyonline.com/pricing): Plans and what's included. - [ROI Calculator](https://www.optifyonline.com/roi-calculator): Project annual upside for your practice based on capture rate and walkout numbers. ## Company and trust - [About Optify](https://www.optifyonline.com/about): Company background, leadership, mission. - [Success Stories](https://www.optifyonline.com/success-stories): Customer case studies and outcomes. - [Partners — VSP](https://www.optifyonline.com/partners/vsp): VSP-specific partnership details. - [FAQ](https://www.optifyonline.com/faq): Common questions about implementation, PMS integration, pricing, and support. - [Events](https://www.optifyonline.com/events): Upcoming trade shows and webinars (Vision Source Exchange, SECO, Vision Expo, etc.). - [Contact](https://www.optifyonline.com/contact): Demo request and direct contact. ## Patient acquisition — pillar content - [What's $500K in Eyewear Sales Worth to You?](https://www.optifyonline.com/blog/what-s-500k-in-eyewear-sales-worth-to-you): The anchor stat — average independent practice walkout revenue, why it happens, and how to recover it. - [Google 'Ray-Ban Near Me.' Does Your Practice Show Up?](https://www.optifyonline.com/blog/google-ray-ban-near-me-does-your-practice-show-up): Search-intent reality — patients search by brand, not by practice. The digital storefront gap. - [The Digital Storefront Boosting My Practice's Frame Capture Rate 13% Year-Over-Year](https://www.optifyonline.com/blog/the-digital-storefront-boosting-my-practice-s-frame-capture-rate-13-year-over-year): Customer-perspective case on capture-rate impact. - [Case Study: How St. Paul Eye Clinic Increased Capture Rates with Optify](https://www.optifyonline.com/blog/case-study-how-st-paul-eye-clinic-increased-capture-rates-with-optify): Detailed practice case study. ## Pre-shop and patient browsing behavior - [Understanding Optical Consumer Purchasing Behavior](https://www.optifyonline.com/blog/understanding-optical-consumer-purchasing-behavior): How patients research, browse, and decide on eyewear today. - [The Digital Upsell: How Modern Practices Increase Second Pair Sales Through Online Experiences](https://www.optifyonline.com/blog/the-digital-upsell-how-modern-practices-increase-second-pair-sales-through-online-experiences): Why browsing patients buy more, and the second-pair mechanic. - [The Revenue You Already Earned (But Didn't Collect)](https://www.optifyonline.com/blog/second-pair-revenue-strategy): The second-pair gap and how to close it after the appointment. - [How Virtual Try-On Capability Is Changing Eyewear Retail](https://www.optifyonline.com/blog/how-virtual-try-on-capability-is-changing-eyewear-retail): The role VTO plays in shifting decision-making online. ## Optician workflow and team operations - [Give Your Optician a Head Start](https://www.optifyonline.com/blog/give-your-optician-a-head-start): Pre-shop browsing data lands in front of the optician before the patient sits down. - [The Virtual Assistant for Opticians](https://www.optifyonline.com/blog/the-virtual-assistant-for-opticians): How Optify changes the optician's role from product-finder to consultant. - [From Optician to Sales Pro: How to Transform Your Team for Increased Revenue](https://www.optifyonline.com/blog/from-optician-to-sales-pro-how-to-transform-your-team-for-increased-revenue): Team training and workflow shift. ## E-commerce strategy for independent practices - [5 Reasons eCommerce is Essential for Your Optical Practice](https://www.optifyonline.com/blog/5-reasons-ecommerce-is-essential-for-your-optical-practice): The strategic case for optical e-commerce. - [DIY Optical eCommerce vs. Optify's Omnichannel Solution](https://www.optifyonline.com/blog/diy-optical-ecommerce-vs-optify-s-omnichannel-solution-what-you-need-to-know): Build-vs-buy framing for practice e-commerce. - [What is Omnichannel Marketing and Why Does My Practice Need It?](https://www.optifyonline.com/blog/what-is-omnichannel-marketing-and-why-does-my-practice-need-it): The omnichannel concept applied to independent optical. - [What Optometry Practices Need to Know About Selling Eyewear Online](https://www.optifyonline.com/blog/what-optometry-practices-need-to-know-about-selling-eyewear-online): Practical primer on optical e-commerce mechanics. ## Seasonal and revenue strategy - [Holiday Promotions That Actually Move Frames: FSA and HSA Season](https://www.optifyonline.com/blog/holiday-promotions-that-actually-move-frames-proven-strategies-for-fsa-and-hsa-season): Q4 FSA/HSA tactics. - [How to Maximize FSA Season Sales Through Smarter Online Patient Engagement](https://www.optifyonline.com/blog/how-to-maximize-fsa-season-sales-through-smarter-online-patient-engagement): Year-end FSA conversion playbook. - [Expert Tips On How To Boost Your Optical Sales With Business Data](https://www.optifyonline.com/blog/expert-tips-on-how-to-boost-your-optical-sales-with-business-data): Data-driven practice growth. ## Integrations and partners - [Eyefinity and Optify Announce Strategic Partnership](https://www.optifyonline.com/blog/eyefinity-and-optify-announce-strategic-partnership): Eyefinity (VSP) integration details. - [Using Optify and Anagram Prosper Together to Grow Sales](https://www.optifyonline.com/blog/using-optify-and-anagram-prosper-together-to-grow-sales): Anagram (out-of-network benefits) plus Optify. - [Roya To Use Optify As Its Optical eCommerce Solution](https://www.optifyonline.com/blog/roya-to-use-optify-as-its-optical-ecommerce-solution): Roya partnership. ## Resources - [Blog index](https://www.optifyonline.com/blog): Full archive of practice growth, e-commerce, patient engagement, and optical technology content. - [Practice Growth Guide](https://www.optifyonline.com/guide): Long-form strategic guide for independent practices. - [Try It Now](https://www.optifyonline.com/try-it-now): Live interactive demo of the patient pre-shop experience. ## Optional - [Privacy Policy](https://www.optifyonline.com/privacy) - [Terms](https://www.optifyonline.com/terms) - [Sitemap](https://www.optifyonline.com/sitemap.xml)