Put Your Frames Online.
Watch Your Optical Revenue Grow.
Automatic inventory sync from your EHR, virtual try-on, and a browsable frame catalog under your practice's brand. Patients see your real frames. No photographs required.
Your Catalog
2,862 frames
Synced today 6:00 AM from EHR
Revenue Influenced
$7,275
this month
+22% vs last month
Capture Rate
73%
up from 62%
Top Browsed
Ray-Ban
Gucci
Kate Spade
247 try-ons
this month
882% 3-month ROI
Your Frames Are Your Best Product. Your Website Hides Them.
Most independent practice websites have a page of brand logos. Ray-Ban. Oakley. Kate Spade. The logos don't link to anything. Patients land on that page, see nothing to browse, and leave to find frames somewhere else.
Meanwhile, your dispensary has hundreds of carefully curated frames that patients never see until they're standing in front of the board after their exam. By then, they're rushed, overwhelmed, and comparing you to the online retailer they browsed last night.
The average independent practice loses more than $500,000 a year in this walkout revenue.
Today
Brand logos. No frames. No reason to stay.
With Optify
Ray-Ban
Kate Spade
Ray-Ban
Gucci
Try OnFavoritesQuote
Live Sync
550,000+ frames. Updated daily.
Your Real Inventory. Online. Updated Every Day.
Optify connects to your EHR through a secure, credential-based integration. Your actual frame inventory appears on a branded online catalog, updated automatically every day. New arrivals show up. Discontinued frames disappear. Your staff doesn't touch it.
Manufacturer images for over 550,000 frames are available through our proprietary catalog. No frame photography, no manual uploads, no maintenance.
Supported Systems
EyefinityRevolutionEHREyeCloud ProCrystalPMCompulinkOfficeMate
Patients Try On Your Frames From Their Phone
Every frame in your catalog comes with virtual try-on powered by FittingBox. Patients open their phone camera, see frames on their face in real time, and decide what they like before they ever visit your office.
No app download. No account creation. It works in the browser on any device. Patients who try on frames virtually arrive with stronger preferences and higher confidence in their choices. That translates to faster dispensing and higher per-patient revenue.
15–20% higher
average order value from patients who browsed online before their appointment
FittingBox
Works in any browser. No download.
The Numbers Behind Getting Your Frames Online
These aren't projections. They come from practices already using the platform.
10–13%
Capture Rate Increase
Measurable Revenue Growth
On a practice doing 3,000 exams a year, a 10–13% capture rate increase puts meaningful revenue back on the books. That's not a rounding error. That's real growth.
15–20%
Higher Order Value
Browsing Patients Buy Up
Patients who browse before their appointment arrive with clearer preferences and higher confidence. They're less likely to settle and more likely to choose premium lenses and coatings.
10–15
Minutes Saved per Patient
Faster Dispensing from the Start
Opticians start from what patients already like, not from scratch. Multiply those minutes across a full week and you're reclaiming real hours of staff time.
24/7
Catalog Access
Open When You're Not
Patients browse your frames on their schedule — on the couch Sunday night, during lunch, after hours. They show up Monday morning with frames in mind and money to spend.
See Exactly What's Working Without Logging Into Another Dashboard
Optify compares patients who browsed your online catalog against those who didn't. You'll see the difference in average ticket, capture rate, and overall optical revenue between the two groups.
The platform tracks which frames get attention, which get tried on virtually, and which get saved as favorites. That data informs your inventory decisions and tells you what your patients actually want to buy.
Monthly ROI reports are sent to your inbox every month. No dashboards to check. No logins to remember.
Revenue Attribution
See how much optical revenue came from patients who browsed online versus those who didn't. The split is clear.
Frame Performance
Track which frames get views, try-ons, and saves. Order more of what your market actually wants.
Monthly ROI Reports
A clean email in your inbox every month. No logins, no dashboards, no extra steps.
“Optify allows us to host, in real-time, our entire inventory online.”
Dr. Jonathan Cargo, OD
Cargo Eye Care
14%
Revenue increase
550K+
Frames in catalog
6
EHR integrations
Ready to Show Eyewear Online Too?
Launch gets your frames online. When you're ready for virtual try-on, frame search SEO, and daily EHR sync, Grow adds it for $150/mo more. Your existing setup carries over and most upgrades go live within a week.
Launch
Get your frames online
- EHR inventory sync
- 550K+ frame images
- Virtual try-on
- Frame Search SEO
Grow
Add patient engagement
- Everything in Launch
- Pre-shop SMS automation
- Walk-out recovery emails
- Monthly ROI reports
Your Patients Are Already Shopping Online. Make Sure They're Shopping With You.
Get your real frame inventory online in under a week. No photography, no manual uploads, no maintenance.