Optify Pricing
Everything you need to manage your optical inventory online and increase patient engagement.
Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.
Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.
Features
Modern user friendly patient interface
Modern user friendly patient interface
Online Product Disaplay
Daily Inventory Sync
Full Integration
EHR Integration
Basic Reporting
Advanced Analytics and Reporting
Analytics, ROI Tracking,
and Reporting
Standard Support
Priority Support
Customer Support
Basic Online Resources
Comprehensive Training & Resources
Training and Resources
Month-to-Month, Cancel Anytime
Annual Commitment
Contract Term
✔️
✔️
Search Engine Optimization (SEO)
✔️
✔️
EHR Inventory Sync
✔️
✔️
Access to Industry’s Largest Frame Catalog
✔️
✔️
Virtual Try On
—
✔️
Marketing Automation
(email and sms)
—
✔️
In-Office Try-On Requests
—
✔️
Optical Visit Insights
—
✔️
Price Quotes
—
✔️
eCommerce
—
Available at Additional Cost
Multi-Location Support
+ setup fee
starting at $249/mo
Grow
+ $299 setup fee
$149/mo
Launch
Online Product Disaplay
Modern user friendly patient interface
Modern user friendly patient interface
EHR Integration
Daily Inventory Sync
Full Integration
Analytics, ROI Tracking,
and Reporting
Basic Reporting
Advanced Analytics and Reporting
Customer Support
Standard Support
Priority Support
Training and Resources
Basic Online Resources
Comprehensive Training & Resources
Contract Term
Month-to-Month, Cancel Anytime
Annual Commitment
Search Engine Optimization (SEO)
✔️
✔️
EHR Inventory Sync
✔️
✔️
Access to Industry’s Largest Frame Catalog
✔️
✔️
Virtual Try On
✔️
✔️
Marketing Automation
(email and sms)
—
✔️
In-Office Try-On Requests
—
✔️
Optical Visit Insights
—
✔️
Price Quotes
—
✔️
eCommerce
—
✔️
Multi-Location Support
—
Available at Additional Cost
Everything in Launch. Also, automatically market to patients to browse your eyewear using EHR integrations. Sell more eyewear and save more time. Sell eyewear online. Capture more sales.
Inventory sync: Spend zero time maintaining your online inventory. Sell more eyewear to your patients by showing them what you have in stock. Use your inventory on your website to increase your reach. Level the playing field with your larger competitors websites.
Online Inventory
Everything in Launch. Also, encourage your patients to PRESHOP your in stock eyewear. Patients who preshop spend more $ in the optical and take up less staff time–and result is increased patient satisfaction.
Modernize your practice. Patients browse your eyewear and come into the practice in an eyewear buying mindset.
Omni-channel Engagement
Save 2 hours per day
Save 15 minutes per day
Engage With Patients When They Are Not in Your Practice
Everything in Launch. Also, the full suite of powerful PRESHOP features and automations.
Keep your patients browsing your eyewear on your site vs your competition.
Compete Online With PreShop
Benefits
Features
Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.
Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.
Launch
$149/mo
+ $299 setup fee
Grow
starting at $249/mo
+ setup fee
How St. Paul Eye Clinic Increased Capture Rates with Optify
Within the first month of using Optify's pre-shop feature, St. Paul witnessed a 10% increase in optical capture rates, translating to 52 pairs of glasses sold from 106 pre-shop appointments. This success story exemplifies Optify's adaptability and effectiveness across diverse patient demographics, including the elderly. The clinic's experience underscores Optify's role as not just a technological tool but a catalyst for growth, aligning with the clinic's core values and enhancing patient interaction, as evidenced by the rapid adoption and positive feedback from their optical staff.
The Optify Advantage
Helping to Increase Revenue by Over $25k per Month
Dr. Jonathan Cargo's optical shop, a $2 Million+ practice, successfully leveled the playing field against online retailers by integrating Optify. Embracing an interactive online showroom, they enabled patients to pre-select frames before visits, increasing convenience and engaging them early in the retail experience. This innovation led to a significant 14% revenue increase, surpassing $25,000 monthly. This case study demonstrates how Optify and strategic practice enhancements can revolutionize patient engagement and sales in independent optometry offices.
Frequently Asked Questions
Unique Selling Proposition (USP)
Product catalog limited to Frame Dream® with favoriting features
Limited and static frame catalog with favoriting features
General eCommerce Platform
Comprehensive omni-channel and eComm platform built for independent ECPs
Customization Options
Limited
Limited
High
High
EHR Integration
Limited messaging automations
None
None
Inventory sync and smart messaging automations
Virtual Try On
Included
Included
None (3rd party app)
Included
SEO
None
None
High
Moderate
Customer Service
?
?
Live Chat
Dedicated support
eCommerce
None
None
Limited (must customize for optical)
Yes, with optical specific checkout
Multi Location Features
None
None
Some
Full suite: In-stock inventory, admins, messaging, etc
Pricing
Membership model
Subscription
Subscription
Tailored, scalable
Implementation
?
?
Self service
Turnkey for the practice
Vision Source PreView®
Optify®
My Frame Gallery®
Shopify®
Customer Success Stories
Can I put the frame inventory I own online?
Yes, showcase any frame on your website.
Is my patient data safe?
Yes, your Optify site is HIPAA compliant and your patient data remains yours.
How do I measure PD, SEG, OC for online sales? Is it accurate?
The patient takes a photo with the frame on and our patented process measures to within 0.35mm. The process has an incredible less than 3% remake rate. Only your optical staff has access to the image and make the final dispensing decisions.
How long does it take to get my site up and running?
3 to 4 weeks. This covers matching your colors/branding, adding your products and creating your marketing messaging.
Privacy Policy
Terms & Conditions
Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.
Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.
Features
Modern user friendly patient interface
Modern user friendly patient interface
Online Product Disaplay
Daily Inventory Sync
Full Integration
EHR Integration
Basic Reporting
Advanced Analytics and Reporting
Analytics, ROI Tracking,
and Reporting
Standard Support
Priority Support
Customer Support
Basic Online Resources
Comprehensive Training & Resources
Training and Resources
Month-to-Month, Cancel Anytime
Annual Commitment
Contract Term
✔️
✔️
Search Engine Optimization (SEO)
✔️
✔️
EHR Inventory Sync
✔️
✔️
Access to Industry’s Largest Frame Catalog
✔️
✔️
Virtual Try On
—
✔️
Marketing Automation
(email and sms)
—
✔️
In-Office Try-On Requests
—
✔️
Optical Visit Insights
—
✔️
Price Quotes
—
✔️
Price Quotes
—
✔️
eCommerce
—
Available at Additional Cost
Multi-Location Support
+ setup fee
starting at $249/mo
Grow
+ $299 setup fee
$149/mo
Launch
Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.
Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.
Features
Modern user friendly patient interface
Modern user friendly patient interface
Online Product Disaplay
Daily Inventory Sync
Full Integration
EHR Integration
Basic Reporting
Advanced Analytics and Reporting
Analytics, ROI Tracking,
and Reporting
Standard Support
Priority Support
Customer Support
Basic Online Resources
Comprehensive Training & Resources
Training and Resources
Month-to-Month, Cancel Anytime
Annual Commitment
Contract Term
✔️
✔️
Search Engine Optimization (SEO)
✔️
✔️
EHR Inventory Sync
✔️
✔️
Access to Industry’s Largest Frame Catalog
✔️
✔️
Virtual Try On
—
✔️
Marketing Automation
(email and sms)
—
✔️
In-Office Try-On Requests
—
✔️
Optical Visit Insights
—
✔️
Price Quotes
—
✔️
Price Quotes
—
✔️
eCommerce
—
Available at Additional Cost
Multi-Location Support
+ setup fee
starting at $249/mo
Grow
+ $299 setup fee
$149/mo
Launch
+ setup fee
starting at $249/mo
Grow
+ $299 setup fee
$149/mo
Launch
Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.
Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.
Features
Modern user friendly patient interface
Modern user friendly patient interface
Online Product Disaplay
Daily Inventory Sync
Full Integration
EHR Integration
Basic Reporting
Advanced Analytics and Reporting
Analytics, ROI Tracking,
and Reporting
Standard Support
Priority Support
Customer Support
Basic Online Resources
Comprehensive Training & Resources
Training and Resources
Month-to-Month, Cancel Anytime
Annual Commitment
Contract Term
✔️
✔️
Search Engine Optimization (SEO)
✔️
✔️
EHR Inventory Sync
✔️
✔️
Access to Industry’s Largest Frame Catalog
✔️
✔️
Virtual Try On
—
✔️
Marketing Automation
(email and sms)
—
✔️
In-Office Try-On Requests
—
✔️
Optical Visit Insights
—
✔️
Price Quotes
—
✔️
eCommerce
—
Available at Additional Cost
Multi-Location Support
General eCommerce Platform
Limited and static frame catalog with favoriting features
Product catalog limited to Frame Dream® with favoriting features
Comprehensive omni-channel and eComm platform built for independent ECPs
Unique Selling Proposition (USP)
High
Limited
Limited
High
Customization Options
None
None
Limited messaging automations
Inventory sync and smart messaging automations
EHR Integration
None (3rd party app
Included
Included
Included
Virtual Try On
High
None
None
Moderate
SEO
Live Chat
?
?
Dedicated support
Customer Service
Limited (must customize for optical)
None
None
Yes, with optical specific checkout
eCommerce
Some
None
None
Full suite: In-stock inventory, admins, messaging, etc
Multi Location Features
Subscription
Subscription
Membership model
Tailored, scalable
Pricing
Self service
?
?
Turnkey for the practice
Implementation
Vision Source PreView®
Optify®
My Frame Gallery®
Shopify®
Online Product Disaplay
Modern user friendly patient interface
Modern user friendly patient interface
EHR Integration
Daily Inventory Sync
Full Integration
Analytics, ROI Tracking,
and Reporting
Basic Reporting
Advanced Analytics and Reporting
Customer Support
Standard Support
Priority Support
Training and Resources
Basic Online Resources
Comprehensive Training & Resources
Contract Term
Month-to-Month, Cancel Anytime
Annual Commitment
Search Engine Optimization (SEO)
✔️
✔️
EHR Inventory Sync
✔️
✔️
Access to Industry’s Largest Frame Catalog
✔️
✔️
Virtual Try On
✔️
✔️
Marketing Automation
(email and sms)
—
✔️
In-Office Try-On Requests
—
✔️
Optical Visit Insights
—
✔️
Price Quotes
—
✔️
eCommerce
—
✔️
Multi-Location Support
—
Available at Additional Cost
Online Inventory
Everything in Launch. Also, automatically market to patients to browse your eyewear using EHR integrations. Sell more eyewear and save more time. Sell eyewear online. Capture more sales.
Inventory sync: Spend zero time maintaining your online inventory. Sell more eyewear to your patients by showing them what you have in stock. Use your inventory on your website to increase your reach. Level the playing field with your larger competitors websites.
Omni-channel Engagement
Everything in Launch. Also, encourage your patients to PRESHOP your in stock eyewear. Patients who preshop spend more $ in the optical and take up less staff time–and result is increased patient satisfaction.
Modernize your practice. Patients browse your eyewear and come into the practice in an eyewear buying mindset.
Engage With Patients When They Are Not in Your Practice
Save 2 hours per day
Save 15 minutes per day
Compete Online With PreShop
Everything in Launch. Also, the full suite of powerful PRESHOP features and automations.
Keep your patients browsing your eyewear on your site vs your competition.
Benefits
Features
Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.
Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.
Launch
$149/mo
+ $299 setup fee
Grow
starting at $249/mo
+ setup fee