Simple pricing.
Pick what fits.
Start with a website. Add inventory, virtual try-on, and patient engagement when you’re ready.
Website
$89/mo
A professional practice website built for optical. No agencies, no five-figure invoices.
- Professional optical website with full customization
- Mobile-responsive and SEO-optimized
- Easy content management (no technical skills needed)
- Unlimited pages
- Pre-built optical practice templates
- Email support + setup assistance
+ one-time setup fee
Launch
$149/mo
Get your real frame inventory online with automatic daily EHR sync, virtual try-on, and conversion tracking.
- EHR/PMS integration with automatic daily inventory sync
- Frame catalog with 550,000+ frames
- Virtual try-on powered by FittingBox
- Basic conversion tracking
- Onboarding specialist + phone support
+ one-time setup fee. Multi-location support available
Grow
$299/mo
Everything in Launch, plus automated pre-shop messaging, walk-out recovery, advanced analytics, and multi-location support.
- Everything in Launch, plus:
- Pre-shop automated messaging (SMS + email)
- Walk-out recovery campaigns
- Advanced analytics with ROI reporting
- Patient preference insights
- Multi-location support + dedicated account manager
$299/mo · Annual service contract required. + one-time setup fee. Multi-location support available
Bundle a Website with Launch or Grow for just $50/mo
Add a professional practice website to any plan. Save $39/mo vs. standalone pricing.
Compare Features
Website features (CMS, SEO, templates, mobile-responsive design) are included with the Website plan. Bundle for $50/mo with Launch or Grow.
Website $89 | Launch $149 | Popular Grow $299 | |
|---|---|---|---|
| Digital Storefront | |||
| EHR / Practice management integration | |||
| Virtual try-on | |||
| Frame catalog (550,000+ frames) | |||
| Daily inventory sync | |||
| Price Quotes | |||
| Multi-location support | |||
| eCommerce | |||
| Pre-shop (In-office try-on) | |||
| Patient Engagement | |||
| Pre-appointment frame browsing | |||
| Pre-shop, Walk-out, Multi-pair messaging | |||
| Automated email campaigns | |||
| Patient preference insights | |||
| SMS messaging | |||
| Analytics & Reporting | |||
| Basic website analytics | |||
| Conversion tracking | Basic | Advanced | |
| ROI reporting | Advanced | ||
| Browsing behavior insights | |||
| Patient engagement metrics | |||
| Support & Setup | |||
| Onboarding specialist | |||
| Dedicated account manager | |||
| Phone support | |||
| Email support | |||
| Setup assistance | |||
Digital Storefront
EHR / Practice management integration
Virtual try-on
Frame catalog (550,000+ frames)
Daily inventory sync
Price Quotes
Multi-location support
eCommerce
Pre-shop (In-office try-on)
Patient Engagement
Pre-appointment frame browsing
Pre-shop, Walk-out, Multi-pair messaging
Automated email campaigns
Patient preference insights
SMS messaging
Analytics & Reporting
Basic website analytics
Conversion trackingAdvanced
ROI reportingAdvanced
Browsing behavior insights
Patient engagement metrics
Support & Setup
Onboarding specialist
Dedicated account manager
Phone support
Email support
Setup assistance
Not sure which plan is right?
Website$89/mo
Just need a professional web presence
A modern practice site at a fraction of what most providers charge. Everything you need to look credible online without the agency invoice.
Launch$149/mo
Want your frames browsable online
Your real inventory with virtual try-on and daily EHR sync. Patients can see exactly what you carry before they walk in.
Grow$299/mo
Want patients showing up ready to buy
Automated pre-shop messaging and walk-out recovery on top of everything in Launch. The difference between a passive website and a revenue channel.
“Our opticians love it, they scramble to take the Optify patients.”
Dr. Laurie Sorrenson
OD, FAAO
FAQ
Does Optify work with my EHR/PMS?
Optify integrates with the systems most independent practices already use, including Eyefinity, RevolutionEHR, EyeCloud Pro, CrystalPM, Compulink, and OfficeMate. Integration is credential-based and Optify syncs your inventory automatically every day. No manual uploads.
How long does setup take?
Website tier: your site can be live within days. Launch and Grow tiers typically take 2–3 weeks, depending on your EHR integration and how quickly we receive your brand assets. Your onboarding specialist handles the heavy lifting.
Is there a contract or can I cancel anytime?
Grow tier requires an annual service contract at $299/mo. Website and Launch tiers are month-to-month. Contact us for details on cancellation terms.
What happens to my current website?
If you’re on the Website tier, we migrate your existing content to an Optify-built site. If you’re on Launch or Grow and want to keep your current website, we embed the Optify frame catalog and virtual try-on widget directly into it.
Can I upgrade from Website to Launch or Grow later?
Yes. Your Website tier content carries over when you upgrade. We add inventory sync, virtual try-on, and whatever features come with your new tier. Most upgrades are live within a week.
Do my patients need to create accounts?
Patients can browse and use virtual try-on without creating accounts. Email is only needed for features like wishlists or price quote requests.
See it working with your inventory before you decide.
Connect your EHR and see your actual frame catalog live — no commitment, no credit card.