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Pricing Plans
Choose the plan that fits your practice needs and start connecting with patients online.
Launch
$149
/month
Add eyewear inventory to your existing site
✓
Automatic inventory sync
✓
Sell more eyewear to patients
✓
Level the playing field with online retailers
Grow
$249*
/month
* For practices with up to 3 FTE ODs
$299/month without annual payment
✓
Everything in Launch plus advanced patient engagement
✓
Advanced analytics with ROI reporting
✓
Multi-location management features (add-on)
Website
$89
/month
+ one time $199 migration
Only $50 when added to Launch/Grow
✓
Professional optical website with full customization
✓
Mobile-responsive design optimized for SEO
✓
Easy content management with no technical skills required
Grow Your Practice
Optify's Omnichannel Suite supercharges your practice with inventory sync and patient engagement tools.
Get Online
Modernize your website without spending an arm and a leg.
Compare Plans
Website Features | Website | Launch | Grow |
|---|---|---|---|
Content management system | ✓ | ✓ | ✓ |
SEO optimization | ✓ | ✓ | ✓ |
Number of pages | Unlimited | Unlimited | Unlimited |
Pre-built templates | ✓ | ✓ | ✓ |
Mobile-responsive design | ✓ | ✓ | ✓ |
Professional website design | ✓ | ✓ | ✓ |
Digital Storefront Features | Website | Launch | Grow |
|---|---|---|---|
EHR / Practice management integration | - | ✓ | ✓ |
Virtual try-on | - | ✓ | ✓ |
Frame catalog integration | - | ✓ | ✓ |
Daily inventory sync | - | ✓ | ✓ |
Price Quotes | - | - | ✓ |
Multi-location support | - | - | ✓ |
eCommerce | - | - | ✓ |
Pre-shop (In-office try-on) | - | - | ✓ |
Patient Engagement Features | Website | Launch | Grow |
|---|---|---|---|
Pre-appointment frame browsing | - | ✓ | ✓ |
Pre-shop, Walk-out, Multi-pair messaging | - | - | ✓ |
Automated email campaigns | - | - | ✓ |
Patient preference insights | - | - | ✓ |
SMS messaging | - | - | ✓ |
Analytics & Reporting | Website | Launch | Grow |
|---|---|---|---|
Basic website analytics | ✓ | ✓ | ✓ |
Conversion tracking | - | Basic | Advanced |
ROI reporting | - | Basic | Advanced |
Browsing behavior insights | - | ✓ | ✓ |
Patient engagement metrics | - | ✓ | ✓ |
Support & Setup | Website | Launch | Grow |
|---|---|---|---|
Onboarding specialist | - | ✓ | ✓ |
Dedicated account manager | - | - | ✓ |
Phone support | - | ✓ | ✓ |
Email support | ✓ | ✓ | ✓ |
Setup assistance | ✓ | ✓ | ✓ |
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