Your Eyewear Online.
Patients Pre-Shopping.
In minutes.
Optify puts your real frame inventory online with virtual try-on and automated pre-shop messaging. Patients browse and pre-select before their appointment. Your opticians close faster when they arrive.
Pre-Shop SMS
Browse frames before your visit:
shop.yourpractice.com
Synced from EHR · 2,862
Save Favorites
Virtual Try-On
Price Quote
Ray-Ban
RX3447V
Favorite Brands
Burberry
Ray-Ban
Kate Spade
Coach
Browsing Activity
12
Viewed
5
Tried On
3
Saved
SM
Sarah Mitchell
Optical Visit · Mar 24 · 2:30 PM
Requested Frames · 3
Colors
Shapes
Square
Round
Materials
Acetate
Metal
4 AI-recommended
Trusted by leading platforms and partners
Your Patients Are Shopping Online.
Just Not With You.
Eighty percent of patients research eyewear online before they ever sit in your chair. Most of them land on your website, find a page of brand logos that don't link to anything, and leave. They end up on a retailer's site where the frames are actually browsable.
Your dispensary generates the majority of your revenue, but your website doesn't reflect that.
The average independent practice loses more than $500,000 a year in walkout revenue.
Today
With Optify
Ray-Ban
Kate Spade
Ray-Ban
Gucci
Try OnFavoritesQuote
Up and Running in Days. Not Months.
01
We Connect to Your Inventory
Optify syncs directly with your EHR through a secure, credential-based integration. Your online catalog updates automatically every day with your real frame inventory, and you never need to photograph a single frame.
Synced from EHR · 2,862 frames
No photos needed
3 favorites saved
Pre-Shop SMS
Just now
Browse frames before your visit tomorrow:
shop.yourpractice.com
02
Patients Browse Before Their Appointment
Automated SMS and email messages go out before each exam, directing patients to your online frame catalog. They can try on frames virtually, save favorites, and show up with a shortlist ready.
03
Your Opticians Close Faster
When the patient sits down, your optician already knows what styles they browsed and what they favorited. Dispensing takes 10 to 15 minutes less per patient. The conversation starts with “I saw you liked these” instead of “What are you looking for?”
SM
Sarah Mitchell
Her Favorites · 3
“I saw you liked the Clubmaster — want to try it on?”
— Your optician, 30 seconds in
The Numbers Speak for Themselves.
0-0%
Capture Rate Increase
Grow Your Optical Revenue
Practices using Optify's pre-shop workflows see a 10 to 13 percent increase in capture rate. For most practices, that translates directly into measurable revenue growth.
0-0%
Higher Average Spend
Patients Spend More
Patients who browse frames online before their appointment spend 15 to 20 percent more on average. They arrive with higher intent and a clearer sense of what they want, which makes the upsell to premium lenses and coatings easier.
0-0
Minutes Saved per Patient
Less Guessing. Faster Dispensing.
Your opticians save 10 to 15 minutes per patient when that patient arrives with favorites already picked out. Multiply that across a full day and you're reclaiming hours of staff time every week.
Real-time
Inventory Data
See What's Selling
Optify tracks which frames patients browse, which they try on virtually, and which they save. You get data on what your market actually wants, not what you guessed they'd want when you placed your last order.
“Our opticians love it, they scramble to take the Optify patients.”
Dr. Laurie Sorrenson
OD, FAAO
More from practices like yours
Retailers Spend Millions on Their Digital Experience.
Now You Can Have the Same Thing.
The biggest eyewear retailers built online browsing experiences that let customers try on frames from their couch, save favorites, and walk into a store ready to buy. That cost them tens of millions of dollars. Independent practices couldn't match it, and the revenue shift showed.
Optify gives your practice that same browsing experience for a fraction of the cost. Your patients get virtual try-on, your real inventory, and automated pre-shop messaging that sends them into your office already knowing what they want. Your dispensary stays open online even after you lock the front door.
“Modernize your practice by 10 years in one week. Minimal effort on your end.”
Patients Leave.
Optify Brings Them Back.
When a patient leaves without purchasing, Optify sends a follow-up message within hours. The message gives them a link to browse again from home.
Patients who walked out because they felt rushed or overwhelmed get a second chance to engage on their own terms. They can compare frames, request a price quote, and come back when they're ready.
Recovery messages consistently see open rates above 20%, and practices using walk-out recovery report measurable revenue recovery within the first month.
Walkout Recovery
Sent automatically
It was great to see you! Browse the frames you tried on:
shop.yourpractice.com
20%+
open rate
21%
click rate
14%
This Practice Saw 14% Revenue Growth After Adding Optify.
Dr. Jonathan Cargo's practice, Cargo Eye Care, added Optify as part of a broader effort to modernize their optical experience and saw a 14% revenue increase within the first year. Patients started arriving with frame preferences already selected, opticians spent less time in the selection process, and second-pair sales went up because patients could browse at home after their appointment.
“Optify allows us to host, in real-time, our entire inventory online.”
Dr. Jonathan Cargo, OD — Cargo Eye Care
Your Patients Are Already Shopping Online. Let Them Shop With You.
See how Optify works for your practice in a 15-minute walkthrough. No commitment, no credit card.
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