VSP Premier Program
Optify for VSP Practices: Give Your Patients a Better Way to Browse Frames
Your patients are already browsing frames online before their appointment. Optify puts your real inventory in front of them — under your brand, with virtual try-on — so they show up ready to buy.
Your Patients Are Already Shopping Online. The Question Is Where.
Eighty percent of eyewear buyers browse frames online before their appointment. Most of them end up on Warby Parker or Zenni — not because they prefer it, but because they couldn’t find your inventory. Optify changes that.
Optify puts your real frame inventory online under your brand, with virtual try-on and pre-shop messaging that brings patients into your office ready to buy. It connects to your existing EHR and syncs your frame inventory daily. There’s nothing for your staff to maintain.
Patients get an automated message before their appointment with a link to browse and try on frames from your catalog. When they arrive, your opticians already know what they like. For VSP practices, this means fewer walk-outs, higher per-patient revenue, and a digital experience that matches what the large retailers already offer.
80%
of eyewear buyers browse online before their appointment
10–13%
capture rate increase for Optify VSP practices
$87.66
average revenue increase per browsing patient
“VSP practice testimonial coming soon.
Everything Your VSP Practice Needs. Already in One Platform.
Optify was built for independent practices. All five core features are included. Your staff handles setup once — then it runs on its own.
Real-time inventory sync from your EHR
Optify connects to your EHR system and pulls your frame inventory automatically, every day. New frames appear in your catalog the next morning. Discontinued frames disappear on their own.
Virtual try-on powered by FittingBox
Patients try on frames using their phone camera before they ever walk into your office. No app download required. Works on any device, any browser.
Automated pre-shop messaging
Before each scheduled exam, Optify sends your patient a direct link to your catalog. They browse, try on, and save their favorites. Your optician sees what they liked before they sit down.
Walk-out recovery campaigns
When a patient leaves without buying, Optify sends a follow-up email showing them the frames they looked at in your dispensary. Walk-out recovery messages see open rates above 40%.
Monthly ROI reporting
A revenue report lands in your inbox every month. It compares pre-shopping patients to walk-ins on ticket size and capture rate so you always know what the platform is delivering.
Dedicated onboarding support
A specialist handles your EHR connection, inventory sync, and catalog setup. Most VSP practices are live within two to three weeks. You connect your EHR and share your logo.
EXCLUSIVE
Preferred Pricing for VSP Premier Practices
$199/mo
Special VSP Premier rate includes inventory sync, virtual try-on, and pre-shop messaging. Setup fee waived for VSP practices.
GET STARTEDWorks With the Systems You Already Use
Optify integrates with all major EHR systems used by VSP practices through a secure, credential-based connection. Your workflows stay exactly as they are.
VSP billing flows through your existing process. Optify sits alongside your EHR as a separate tool that handles the online catalog, patient messaging, and analytics. Nothing changes about how you handle VSP claims.
Compatible EHR systems
EyefinityRevolutionEHREyeCloud ProCrystalPMCompulinkOfficeMate
Covers roughly 75% of independent VSP practices.
What doesn’t change
VSP billing and claims — handled exactly as before
Your dispensary workflow and optician process
Your existing EHR — secure connection, no disruption
Staff training time — minimal, one-time orientation
Up and Running in Two to Three Weeks
Your onboarding specialist handles the technical setup. You handle two things: your EHR credentials and your logo. That’s it.
01
EHR connection
You connect Optify to your EHR. We pull your frame inventory and confirm it’s syncing correctly.
02
Catalog review
We build your online catalog from your inventory. You review it and request any changes before it goes live.
03
Messaging setup
Pre-shop and walk-out recovery messages are configured with your practice name and branding. You approve the copy.
04
Go live
Your catalog is live and automated messaging starts. Monthly reports begin arriving the following month.
What the Revenue Impact Looks Like
Most VSP practices using Optify see a 10–13 percentage point improvement in optical capture rate within the first six months.
Per-patient ticket also rises. Patients who pre-shop before their appointment spend an average of $87 more per visit — not because they’re pushed toward premium, but because they arrive having already tried on frames they’re excited about.
CALCULATE MY REVENUE GAP3,000-exam VSP practice at 62% capture
Current optical revenue
at 62% × $350 avg
$651K/yr
With Optify: new capture rate
typical outcome
72–75%
Additional pairs sold
per year
300–390
Revenue added
at $350 avg ticket
$105K–$136K
Plus per-patient lift
for browsing patients
+$87/visit
Estimates based on Optify practice averages. Results vary by market and mix.
Ready to Give Your VSP Patients a Better Browsing Experience?
Connect your EHR, get your real frame inventory online, and give patients a reason to come into your office instead of Warby Parker. Most VSP practices are live in under three weeks.